Manifesto Observation ➤ Idea ➤ Contemplation ➤ Action
Toxno makes a public declaration of its vision and aims.
The main "cause" we are advocating at Toxno is YOU. If this seems selfish then consider our rational for taking this approach. By saying no to the daily consumption of toxic laden products and food, you as an individual are doing something bold and not without challenges to yourself.
You are helping by decreasing demand for one of "their" products. The intent is then that the supply of these toxic laden "bads" will start to dry up and these manufactures will wake-up and create products in line with zero-toxin principles.
Toxno Manifesto Nov 2014
Rachel Carson first published “Silent Spring” in 1962. It was itself an artistic manifesto in a book fuelled with some rage and careful, focussed scientific research, highlighting the indiscriminate use of pesticides and the resultant harm to man and nature.
Toxno was born from a simple observation and realisation that things may not be that different today. In fact, as you read on and explore, you will clearly see that things may be worse when it comes to chemicals creeping into our daily lives. Mad as Hell? You could be when you know more.
Mad as Hell
Carson spoke a lot about DDT, which, at least in Australia, was banned in 1987. Most of us simply just did not know. DDT was found to bio-accumulate in man, animals and the environment and had some detrimental health attributes in both man and animals.
It’s a challenge, but Toxno wants to bring awareness to the increasing accumulation of nasty chemicals in our bodies. Today. Now. We want to do this without pointing fingers or getting into a nasty fight with any big corporations. We don’t have to because many of the exposures we face today are under our individual control. We just don’t know it.
Carson’s life work led to her speaking in front of congress in America. As a result the Environmental Protection Agency (EPA) was formed soon after, DDT was banned in America. Like Australia, other countries around the world soon took on some responsibility to protect humans and the environment from harmful chemicals. So what’s the problem?
Something is driving the stealth but steady increasing drip of nasty chemicals into our food, schools, play areas, back yards, work places, pets and bedrooms. Sure, perhaps the darker side of the human condition like greed and ignorance plays a part. At toxno we don’t want to get caught up in the why. We will all be dead before we resolve that question.
Steady increasing Drip
The reality is we are all being drip fed nasty chemiclas slowly. It’s the unseeable nature and slowness of this process that makes it all the more deadly. And this leads to time and energy being wasted caught up in debates that are completely diversionary.
The ironical truth is that due diligence, protective systems, great intelligence and open declaration by Government, and Industries like Pharmaceuticals, Mining, Agriculture, Chemicals, Tobacco etcetera, mask the unabated tsunami of chemicals continuously introduced into our environment and the products, food and water we consume.
We are excited at Toxno because the word “consume” implies some individual control. However, just as the slow drip of toxics infiltrates our daily existence so is the evidence mounting daily that says that our exposure and more devastating - our body burden - to these nasties is on the rise. The evidence is everywhere and mounting. But we are busy. Mostly busy consuming and conforming to the status quo. Habits haven’t changed that much since the sixties.
We don't do Depressing
At Toxno we don’t do depressing, wasting of time or egocentric waffle. We are into learning. And yet we surely realise that we don’t know everything. Insecticides where the primary focus in Carson’s era but today the list of exposures goes way beyond just pesticides. Check out our exposure routes and toxin profiles. They are user friendly, disturbing and life changing all at the same time.
Impetus for change is born from knowing. In 2013 two authors, Bruce Lourie and Rick Smith, followed up on Carson’s work and published the book “Toxin Toxout – getting harmful chemicals out of our bodies and our world”. In the last few years I have witnessed patients in my clinic presenting with conditions, symptoms and lifestyles that glaringly draws attention to the persons toxicological burden.
Toxins and Toxics
Hence Toxno started to distil into this world. Some means, some system, some way, some innovation was needed to help say NO to these toxics. Toxins are natural biological substances like snake venom or red back spider poison, while toxics are mostly man made chemicals that have potentially nasty effects on living organisms. Today the word toxin is used liberally to mean both toxics and toxin.
Raising awareness using simple factual straight talk is a key ingredient. Carson used a book and a speech in front of parliament. And these are being used today. But MORE needs to happen. Toxno uses technology, awareness of human design affinities, simple small bite sized digestible nutritional data chunks and most importantly, individual and community contribution and engagement. The last bit is me, you, us. Make no mistake, public opinion and a unified, focused community are powerful voices and forces.
The Precautionary Principle
At a Conference attended by world scientists and others on January 26, 1998 at Wingspread, USA, and organised by the Science & Environmental Health Network, an important principle was drafted. It was called the Precautionary Principle and we at Toxno have integrated it as part of our Manifesto. Read more on our Post. Great to use this when lobbying Governments and organisations. As an example the of City and County of San Francisco in March 2003 fully adopted this principle.
"When an activity raises threats of harm to human health or the environment, precautionary measures should be taken even if some cause and effect relationships are not fully established scientifically.
In this context the proponent of an activity, rather than the public, should bear the burden of proof.
The process of applying the Precautionary Principle must be open, informed and democratic and must include potentially affected parties. It must also involve an examination of the full range of alternatives, including no action."
Soft soap, White wash, Sweet talk and Pink campaigns
People are waking up and saying “no, I wont take any more of this nonsense”. On October 28, 2014 Karuna Jaggar, Executive Director of Breast Cancer Action published an article that showcased what they call “pink washing”.
Fracking, used in CSG extraction, is associated with around 3000 chemicals, with over 100 of them linked to cancer. As outlined in the article above, a leading fracking corporation just donated a good chunk of money to the Susan G Komen Cancer Charity. Looks good on paper and in the press yet the chemicals just keep flowing into the environment and our lives.
But we must wake up. Soft soap, white wash, sweet talk and pink campaigns only serve to calm and lull us into a dreamy death sleep – like the frog that got cooked in the water that get hotter and hotter but he never noticed – he just slowly got used to it.
At Toxno we will keep re-iterating till we get it right. And right means that you get at least one thing out of this interaction that could make your life a little better. We also hope that you get involved, you read, you ask questions, you spread the word, you talk about what you have understood and you contribute via discussions and articles, knowledge and expertise.
A valid vehicle now in 2014 to help raise awareness is technology and the internet. And the latest tools are powerful. The core knowledge and information on toxno is presented via the exposure route and toxin profiles. These are great to browse through or dive deeply into. A great wake up tool. We use social media technology to both present information and share it. We learn quickly and well from each other.
Because toxno is an online technology platform we wanted to make everything super fast. Once we are engaged and interested and passionate about something our brains become like sponges soaking up information at quantum speeds. All our tools here need to deliver at these levels.
After looking around and seeing what people have available online to educate them selves about possible health risks from environmental, workplace and home exposures to nasty chemicals and toxics – well – all we can say is that we needed a holiday, a big sleep. It was too much. Overwhelming to put it mildly.
The shear volume of stuff plus the scientific complexity added to by controversy, opposing views, no-depth media reports, biased opinions, off topic forum agenda fights, agenda weighted reports, misinformed rhetoric, endless undefined acronyms, leading statements veiling overt manipulation of public perception/opinion, more whitewashing, blatant cover-ups and ingredient withholding.
We need to keep it simple. Life really is not that long. Bring a little joy into our daily life. And if you can, help others. At toxno we want to have the technology tools perform at maximum speed and efficiency. Not waste your time. Keep thing tight and focused so you can go about your day.
The Toxno Exposure Route and Toxin profiles are the synthesis and distillation of 1000’s of man-hours of research by dedicated scientists and organisations around the globe. We gather and compile this data into our in house platform and begin the process of curation using human design interface guidelines. To save you from going through database driven lists, (although we do have some) we publish the Exposure Route and Toxin facts sheets as short, meaningful and actionable 1-2 page snapshots.
Striving for innovation we decided to put each chemical or compound through a process of defining what we call its "Nastiness Attributes". While there are multiple nastiness attributes, a chemical only needs one – according to our definition – to then be defined as a toxin. Once defined as a toxin you might want to consider and explore further your exposure and interaction with this creature. It’s that simple.
Please Join in - You Voice Counts
Each toxin can have multiple ways it can get into you during the course of a day. These are what are defined as the Exposure Routes. Each toxin profile shows the multiple exposure routes. This off course takes a lot work. Toxno is sustainable and evolving because we invite your participation. We invite your contribution and expertise similar to an online wiki. We will kick it off and provide a super fast technology driven platform.
Currently (Dec 2014) we have about 5000 Substances and 140 Exposure Routes on our system. Of these not all Substances are linked to their exposure routes and not all exposure routes are linked to all possible nasty toxins. Not all Toxic substances have completed nastiness attributes by any means. There are definitely more exposure routes - particularly workplace related - that need to be added. But it is a start.
We have been exposed to nasty chemicals and polluted the earth for millennium. Substances extracted from the earth and used by man mixed with very bad practices and sheer denial. The Mesopotamians did it. The Egyptians did it. The Romans. The English. However in the last century, and particularly since the second world war (post 1940’s), the exposure to and the shear variety of man-made chemicals is mind-boggling.
Stepping out of the Lab
Look, the vision is simply this. Start to know your exposures to nasty chemicals in your life. Look at your consuming and interaction with toxin-laden products and environments. Start to say no. Find alternatives. To help make sense of the science behind all this we will be inviting leaders in their field to contribute short-to-the-point human language articles so as to help bridge the gap between the lab and us.
Later you can put your feet up and read all you like about the debates, the controversy and the science of metabolism and how these nasty chemicals actually do their stuff in our environment and in our cells. Feeling safe and cosy knowing you have avoided the foray into toxic madness. Maybe even going back to first principles like growing some vegies and fruit, cultivating and encouraging worm, bee and bacterial garden ecosystems, making spouted bread and legumes and fermenting foods to enhance digestion and friendly gut bacteria. Looking after and conserving water.
There are great people and groups out there doing wonderful things for us and the environment. They raise awareness, lobby governments and help affect policy change. The focus at Toxno however is - “What can I do as an individual”. Maybe you can’t write a book or stand before parliament but you can make a difference in your life and in others.
Individualised toxin Assessment
We a reworking an individualised assessment of your daily toxin load. Based on feedback our initial version was to complex, to long and well too much. Our intent is to get the initial assessment down to 60 seconds. Then through sophisticated algorithms and timed email notifications we will work together to coach you at your pace towards minimising daily toxin exposures. Exciting.
And last but not least for those interested we present some background on the hub of Toxno – the Community Forum. We chose the Muut platform to host this community platform. The guys from Muut also wrote a very inspiring manifesto. Here are some highlights that mirror our core values and direction. See more about Muut and the Toxno Forum on our Post
No bloated unnecessary features
Discussion must have credibility
Maximising quality of the content
Simplicity and minimalism
World-class search facility
Amazing spelling and grammar correction abilities
Fast, Fast, Very Fast
Single logon for both the Forum AND commenting!!
In a nutshell
Keep it simple. Make efforts to know.
Contribute to yourself via wholesome life practices. We are humanity and that's a good thing. Educate your family and lead by example. Feel a part of your community/village by offering/participating in something worthwhile. Change the world by knowing yourself, practicing peace and being kind. Enjoy your life.
"OMG. Someone is finally doing something about these chemicals on my bananas." "Yeh. You think they would have cottoned on earlier by seeing our chemical free de-fleaing approach"
The ironical truth is that due diligence, protective systems, great intelligence and open declaration by Government, and industries like Pharmaceuticals, Agriculture, Chemicals, Tobacco etcetera, mask the unabated tsunami of chemicals continuously introduced into our environment and the products, food and water we consume.
Founder: Hartmut Günther
"I recently heard on our monkey vine, that breast milk in HUMANS now contains growing amounts of pesticide residues. I nearly went Ape when I heard this because ChimpUni has taught for many years that the inhibition of cytochrome P450 (CYP) enzymes is an overlooked component of glyphosate toxicity to mammals because CYP enzymes play crucial roles in biology, one of which is to DETOXIFY xenobiotics!! I DON'T want those nasties in my baby. "
Awareness of recycling of our consumer bought products is paramount to saying no to nasty chemicals. This is really a HUGE issue we are all facing. If we ignore this then nasties will eventually leach back into our soil and water and reach us in our homes, playgrounds and work places.
There are several strategies we can employ here and at Toxno we have started a forum channel called – you guessed it - "Recycling". Please use it to raise awareness among your community, friends and local government.
Founder: Hartmut Günther
"Did you see that new movie - Dawn of the planet of the Apes." "Yeh. I thought the apes looked quite realistic." "Yes, those humans are very clever. But what I don't get is why they keep putting those nasty chemicals everywhere."
When an activity raises threats of harm to human health or the environment, precautionary measures should be taken even if some cause and effect relationships are not fully established scientifically.
In this context the proponent of an activity, rather than the public, should bear the burden of proof.
The process of applying the Precautionary Principle must be open, informed and democratic and must include potentially affected parties. It must also involve an examination of the full range of alternatives, including no action.